Start small and start with intent. People who search for a service are much closer to buying than people who scroll a feed.
A simple starting plan
- Pick three to five high-intent keywords, such as AC repair in Dwarka.
- Write ads that repeat the keyword and state one clear offer.
- Send clicks to a page that matches the ad, with a call button on top.
- Track calls and form fills from day one.
- Add negative keywords weekly to cut wasted clicks.
After two weeks, move budget to the keywords that brought enquiries.
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